42 North Brewing Company has launched Day Trekker IPA and is partnering with the local mountain bike community to support its launch. The Day Trekker IPA is described as a ‘crushable’ IPA that complements a day in the great outdoors of Western New York.
42 North has partnered with the Western New York Mountain Biking Association (WNYMBA) to support their goals of designing and maintaining trails, as well as promoting responsible trail use. As part of the partnership, 42 North will donate a portion of sales of the Day Trekker IPA to WNYMBA and help promote additional volunteerism and membership for WNYMBA.
“The 42 North brand is strongly associated with the outdoors. Our customers, and our staff, are all outdoor enthusiasts and we thought we’d create a beer that complements one of their passions,” stated John Cimperman, Founder of 42 North. “WNYMBA does great work in the community. Whether you mountain bike, hike, or snowshoe, we have all benefited from their upkeep and maintenance of our parks and trails,” Cimperman adds.
WNYMBA actively hosts trail maintenance days every spring. In addition to their work at Hunter’s Creek, the Darien Lake State Park trails, and Sprague Brook Park, WNYMBA is undertaking an aggressive project to construct the Stone Tower Trail in Allegany State Park. Joe Crumlish, President of WNYMBA, states, “We have always been great partners with 42 North. This partnership goes to the next level and will be a big help is providing some additional funding to support our mission.”
42 North Brewing Company, based in East Aurora, is frequented by many outdoor enthusiasts due to its close proximity to Knox Farm State Park, Hunter’s Creek, and Sprague Brook Park. 42 North also hosts a weekly run from the brewery every Thursday and is a sponsor of the 42 North Cycling team, also based in East Aurora.
The brewery officially kicks off the partnership on National Trails Day on June 1st. In addition to a portion of each case sold through distribution going to WNYMBA, 42 North is donating $1 from each pint sold in their East Aurora, NY taproom to the cause throughout the month of June.
Day Trekker IPA is a 4.9% sessionable IPA brewed with cascade, cashmere, and aurora hops and, as the brewery states, the “ideal beer for a day of hiking, biking, or paddling the streams of Western New York”. The Day Trekker is available on tap and in cans and will be available at Consumer’s Beverage, Wegman’s, and other select retailers in the region.
You can watch the partnership video here: https://youtu.be/HekMqKjaW8E.